Newspaper publishing terminology

In some cases, they also can be used as the final file format sent to the media outlet. The rate may vary from national to local campaigns, or it may be a fixed rate based on a specific market. Reach measures the true extent of audience exposure to a medium and is usually expressed as a percentage of the total market. Typically, advertisement space must be reserved a number of days in advance of the insertion date. Also known as run-of-paper. The storyboard provides a good representation of the concept for a commercial before extensive production charges are incurred.

Deck newspaper terminology

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Commonly Used Terms -

Sources differ regarding how dpi compares to lines per inch lpi. Some printers and designers recommend that images such as JPEGs and TIFs be created with a dpi double that of the lpi which the image will be screened for printing. For example, a photo should be created at no less than dpi if it will be screened at lpi. Other sources recommend a much greater difference: dpi for an image that will be used in a newspaper, which often has 85 lpi, or dpi for an image that will appear in a glossy magazine, which may have to lpi.

Electronic Data Interchange EDI : Generally speaking, a computer-to-computer exchange of information or documents using standard structure and language, with minimal manual interference. This enables, for instance, automated ordering.

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For example, a publisher places an order from its inventory or ordering system, the vendor sends an electronic orders acknowledgement and a shipping confirmation, and then usually the print vendor generates a monthly invoice summary and forwards to the publisher. Gamut: A range, or subset, of colors. For example, the pure red contained in the RGB color gamut is out of gamut in the CMYK model and must be converted to an approximate value.

Grain: The way fibers align in paper stock. A sheet of paper more easily curls, folds, and tears in the direction of its grain. To check grain, spray water on one side of a page; it will curl with the grain. Jeanne Drewes of the Library of Congress explains that cross-grain bound materials are often called mouse traps because these books tend to snap shut on their own. Halftone: To be printer in one color, a continuous tone image such as a black and white photograph must be converted through a line screening process into black or white dots.

A higher concentration of black dots results in a darker shade. Also see dithering.

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  • Hardcover or hardbound : Those books that are encased in a stiff, cloth-covered book board or those that have a printed and laminated paper cover over book board. Dust jackets are common for hardcover trade books. A classic hardcover book is called case bound. Imposition is an important issue when books are printed in signatures, as in offset lithography or with digital web process. In-line binding: Available only for paperbacks, the print engine feeds the book block directly to a binding unit, a three-knife trimmer, and then a packing and boxing station.

    Inside covers: The reverse sides of the cover.

    The revers side of the front cover is called the inside of the front cover and the reverse of the back cover is the inside of the back cover. Inside covers are often printed in black ink on mass-market titles. Lines per inch lpi : A measurement of the resolution of a halftone image or line screen. The higher the lpi, the finer the screen and the sharper the image.

    Sources differ regarding how dots per inch dpi compares to lpi; the definition of dots per inch tells you more about common recommendations.

    Commonly Used Terms

    Native file: Book files that remain in the desktop-publishing application in which they were created. Off-line binding: The equipment is separate from the press. In most cases, this means a process similar to the manufacture of offset publications: Books are printed on several presses and then moved to a staging area awaiting binding, which can be perfect, saddle-stitched, mechanical, or case bound. Offset lithography: A photographic printing technique that uses inks carried by rubber rollers called printing blankets, to transfer images for metal plates to paper.

    To change what the press is printing, the plates have to be physically exchanged. To change ink color, the rollers have to be cleaned. One-off printing: Printing one book at a time on a digital press.

    Important Publishing Terminology

    Also called print on demand POD. Pages per inch PPI : The thickness of book paper, or stock, and thus the thickness of a book spine. The higher the number, the more pages per inch, and thus the thinner the spine. PPI varies by type of paper, paper manufacturer, and so on, and digital printers often offer a relatively small selection of text stocks with standard PPIs. Perfect binding: A type of binding for which a paper cover is glued to a trimmed book block, creating a square or perfect-bound spine.

    Proof for approval: A proof that requires approval from the publisher before the vendor proceeds with printing or binding.

    Deck newspaper terminology

    A low dpi can cause the printed image to be blurry or blocky. Returnable: In publishing, books sold to bookstores have traditionally been returnable for credit. At press time, most POD vendors sold only on a nonreturnable basis, although some publishers permit returns. RGB: Red, green, and blue are the colors used to create images on monitors.

    Saddle-stitched: Bound with staples at the center fold. Publications with a limited number of pages and many magazines and catalogs are saddle-stitched. Sheet-fed or cut sheet press: Printing presses that print by using stacks of single sheets.